I’ve been reading an excellent book over the summer. ‘Alchemy’ by Rory Sutherland. It’s a book for marketers and advertisers really, but it gives some interesting insights and observations into human behaviour that I’m sure I’ll be referring to in coming weeks.
One observation that particularly caught my attention was that, by paying an employee their wage or salary, an employer shows that they want that individual to work for them today. However, investing in training for that employee, demonstrates that the employer wants that person to work for them for the long term.
On one hand, such investment could be seen as costly signalling that the employee is valued and the employer wants them to stay in their employment. However we should note that appropriately selected training pays off for the employer too, creating a win-win situation.
The UK labour market continues to show signs of volatility, with employers facing sustained pressure from rising costs, not least the increases in National Insurance contributions. Many businesses are already feeling the impact, with vacancy levels falling, especially in hospitality and leisure, as organisations decide not to replace leavers in order to reduce overheads. In an economic climate such as this, the need to maximise the productivity of existing employees is paramount.
We know that replacing staff is expensive, not only in recruitment fees but also in the time it takes for new employees to reach full productivity. Retaining good employees has never been more important.
There are a number of tools that employers have at their disposal to reward staff and encourage performance: bonuses, additional holiday entitlement, experiences, and other financial or material incentives. While all of these have their place, none is as effective or impactful as investing in employee training.
Incentives usually come with a cost that benefits only the employee, but training, as we have already pointed out, uniquely provides a mutual benefit. The employee feels valued because their employer is investing in their future, while the employer gains directly from the new skills, knowledge, and efficiencies that the training delivers. Improved productivity and profitability are the natural outcomes.
When an organisation invests in training, employees understand that their development matters. It shows commitment to their career progression and instils loyalty. Staff are far more likely to remain with a business that clearly demonstrates it cares about their growth. In turn, employers enjoy reduced staff turnover, lower recruitment costs, and higher morale. With an effective succession plan in place, there’s also the advantage of being able to promote from within, with staff who already live and breathe the organisation’s culture.
It is recognised however, that when finances are tight, training budgets are often one of the first casualties. This is a short-sighted and misplaced view. Cutting training spend may deliver a small short-term saving, but it undermines the organisation’s ability to thrive in the long term. Investment in training during challenging times not only supports employees but also signals the resilience and ambition of the business itself. By continuing to develop motivated, educated staff, organisations position themselves to emerge stronger and more competitive when economic pressures ease.
At HR Champions Ltd, we have seen this played out many times in nearly 25 years of delivering effective training solutions. Our wide range of programmes, including our flagship ILM management development courses, are designed to equip managers and teams with the skills needed to lead effectively, remain motivated, and drive business success.
We understand that training budgets are precious, which is why we focus on delivering real value programmes that are designed pay for themselves many times over in improved productivity, reduced staff turnover, and greater employee engagement.
So, while paying wages ensures your employees are working for you today, investing in training ensures they are working for you tomorrow; and for many years to come. In the current economic climate, that long-term view is critical.
Now is the time to review your training strategy. Contact HR Champions Ltd today to discuss our full range of training solutions. Let us help you develop and enhance your people and ensure that your gaining real value from your training spend. Call us on 01452 331331, or complete the contact form.