Whilst I was scrolling through TikTok this week, as I occasionally do, I came across an insightful observation by Rory Sutherland, a favourite behavioural science practitioner I follow. He was explaining something he refers to as the ‘Amazon effect’.
The Amazon effect is a simple yet powerful idea that a compelling reason for adopting a certain business practice, process, or customer-focused initiative is because Amazon does it. The logic is clear and convincing: if Amazon, a global powerhouse with unrivalled success, chooses to implement certain practices, it's almost certainly because extensive research, testing, and evaluation have shown they deliver results.
Amazon’s vast resources allows the company to experiment rigorously. When they settle on a method, whether relating to sales strategies, order processing, logistics, or after-sales customer service, you can be confident that they do it because it works. Businesses of any size can learn from Amazon’s investment, benefiting from these established best practices without incurring the significant costs associated with trial and error; because Amazon have already spent the money.
Reflecting on this concept, I started wondering whether any successful, established businesses use the training products and services we offer at HR Champions Limited. Using the Amazon effect logic, their adoption and continued use of these methods strongly implies their efficacy.
Take Insights Discovery. This is a powerful colour-based psychometric tool and used by globally recognised brands such as The Football Association, Microsoft, LinkedIn, and John Lewis. A particularly striking example is NHS Gateshead, which successfully utilised Insights Discovery to drive a phenomenal 92.5% reduction in staff absence rates. Such tangible, quantifiable success is hard to ignore.
Similarly, the Blanchard’s Situational Leadership (SLII) model is widely adopted by industry leaders including Microsoft, BIC, GoDaddy and numerous Fortune 500 companies in the US. GoDaddy's experience is especially telling; they implemented Situational Leadership training for their management teams and noted marked improvements in managerial adaptability and effectiveness, demonstrating clear, positive impacts on their operational success.
Additionally, ILM Leadership training, renowned for its practicality and immediate applicability, is trusted by high-street staples and household names such as Iceland, Specsavers, Papa John's, and Santander. These companies value the ILM approach for its structured, proven techniques in leadership, motivation, goal setting, and performance management.
The very fact that these industry leaders, known for their resilience and sustained success, rely on these established training methods is evidence enough that they deliver results. Their extensive resources and long-term achievements have effectively completed the research and validation for you.
If, for example, you have been contemplating investing in Insights Discovery for you and your team but are struggling to rationalise it , the fact that it is used by Microsoft may be all the justification you need.
At HR Champions Limited, we harness this range of proven methodologies to deliver training solutions tailored specifically to your company's needs. Whether you're interested in exploring a single concept such as Insights Discovery or SLII, or you require a bespoke package combining elements from different training methodologies, our team is ready to discuss and design a programme perfectly matched to your objectives.
Don’t delay in taking this step. You’ll already know, because we keep telling you, that highly trained and motivated employees are key to improved results, greater productivity, and sustained success.
Contact us now to begin your journey towards organisational excellence. After all, as the Amazon effect clearly illustrates, mimicking those established organisation who already use proven practices and training methods, will position your business to achieve outstanding and lasting results. Call us on 01452 331331, or complete the contact form.
