Certificate in Customer Service

This course enables individuals to develop appropriate knowledge, understanding of the principles and delivery of effective customer service and enables the learners to develop and apply the practical skills required to support the customer service environment.

Next course date

2nd, 9th, 16th, 23rd October (Worcestershire) 

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Day 1

Principles of Customer Service: Identify the purpose of customer service and be able to determine how it affects the success of the organisation. Understand a range of customer requirements and the difference between providing a product and providing a service.

Forming of Customer Needs and Expectation: Understand the interrelationship between customer satisfaction and customer expectations. Identify methods of obtaining customer feedback and learn how to maintain customer relationship and loyalty.

Day 2

Responding to Problems and Complaints: Identify common causes of customer problems and complaints, and learn how to adapt methods of communication and behaviour to meet the individual needs of customers.

Customer Service Skills: Understand and describe the range of interpersonal skills required for effective customer service.

Supporting Legislation: Identify the key aspects of the legislation relating to consumer law and understand why it is important to respect customer, and organisation confidentiality.

Day 3

Practising Effective Customer Service: Suggest ways of promoting a product or service to increase customer awareness using unique selling points or unique service offers for the product.

Meeting Customer Needs and Expectations: Understand how to identify customers with special requirements/expectations and ways in which an organisation might improve its reputation. Including the use of digitalisation and customer expectations of digital customer service, such as purchasing products online, the customer service received online through avenues such as ‘live chats’ and viewing the product/service online (e.g. visualisation of suitability).

Day 4

Communicate effectively with the customers: Use the telephone system efficiently and effectively, and identify the personal qualities required to deal with customer problems and stressful situations. Discuss the benefits of increasing digitalised communications with customers.

Developing self and improving service: Identify how to obtain useful and constructive feedback from others and be able to create an individual development plan to improve working within a customer service role.



This training is available through Skills Support for the Workforce (SSW), a programme developed to upskill employees within small and medium-sized enterprises (SMEs) in the West of England (Bristol, North Somerset, & South Gloucestershire), Swindon & Wiltshire, & Worcestershire. SSW is cofinanced by the Education and Skills Funding Agency and the European Social Fund. HR Champions Ltd is part of Serco’s network of training providers chosen to deliver the training in your area. 


HR Champions provide first class HR and Employment Law support and advice to UK businesses; operationally and strategically. If you're an employer you'll potentially need some, if not all, of the services we offer.

We deliver excellent management and soft skills training suitable for all organisational levels. We are ILM and City & Guild accredited and Ken Blanchard approved.  




We are located in Gloucester in the West of the UK close to the M4 and M5 corridors. For a precise map and directions find us on Google Maps

We have clients all over the UK but predominantly within about an hour's drive time of our offices; in Gloucestershire, South Gloucestershire, Worcestershire, Bristol and Swindon & Wiltshire.

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