Sales and Negotiation Skills

Successful selling is about building a positive relationship with the customer - working closely with customers to understand their needs and wants and providing a product or service that matches their need. A successful sales person has confidence, strong communication skills and uses a process and structure that moves the sale forward without being forceful. Understand the psychology and principles of selling. How making a first impression can make or break a sale. Learn how to ask effective questions and listen attentively. Learn techniques to promote your product or service and understand how to handle concerns and objections. Develop strategies for ending sales meeting in a positive way and gain commitment from the customer.


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