Level 2 Certificate in Principles of Sales

This course is designed to provide a solid grounding in the sales theory and sales techniques for individuals who are starting out in their career in sales, as well as experienced professionals. Individuals will gain essential skills and knowledge required to identify and meet customer needs, and adopt behaviour in sales related activities.

Current course dates:

*Course dates and venue pending

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Understanding the Sales Environment:
• Insight into the sales market, and different types of business in sales and marketing
• Learn how to manage their own time including the use of IT and how best to communicate information in a sales environment

Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing:
• Insight into the regulations and requirements and the ethical limits of their sales/marketing role
• Understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing

Understanding Sales Techniques and Processes:
• Overview of the sales cycle and the buyer decision making process
• Develop their skills in generating and qualifying sales leads (inc. face to face and inbound telephone calls)
• Understand how to close a sale and process sales orders

Principles of Personal Responsibilities and Working in a Business Environment:
• Understand employee rights and responsibilities
• Identify how to communicate effectively with others and support colleagues, including accountability
• Discuss the purpose of improving their own performance and how to do so, including the types of problems that occur in a business environment

Understanding Sales Targets:
• Understand how sales targets are calculated
• The use in evaluating their own and their team’s sales performance
• Identify how to collect data related to their sales targets

Principles of Presentations and Demonstrations in Sales:
• Understand how to prepare a sales presentation or demonstration
• Learn how to deliver a sales presentation and the role of evaluating these presentations/demonstrations


This training is available through Skills Support for the Workforce (SSW), a programme developed to upskill employees within small and medium-sized enterprises (SMEs) in the West of England (Bristol, North Somerset, & South Gloucestershire), Swindon & Wiltshire, & Worcestershire. SSW is cofinanced by the Education and Skills Funding Agency and the European Social Fund. HR Champions Ltd is part of Serco’s network of training providers chosen to deliver the training in your area.